How to increase YouTube views? 10 ways you must know to increase traffic!

 

↑ [US] Never buy fake traffic and subscriptions [TW] 千萬別買假流量和訂閱

↑ [US] Videos may also appear on Google’s search page [TW] 影片也可能出現在Google的搜索頁

↑ [US] Comparison of movies about watching movies to make money [TW] 關於看影片賺錢的影片比較

I took several videos but still no one watched them? Then you may have not figured out the rules of the game on YouTube.

In addition to knowing how to let the audience see your videos, you also have to know how to use YouTube's algorithm to promote to more people, and there are some things you must not do that will be explained in this article.

How to increase the number of views?

Before thinking about increasing the number of video views, ask yourself whether the audience can find your video, and how can they find your video?

In many cases, it may be because no one knows the existence of your movie, and you will not be able to search for your movie, let alone increase the number of views.

So before you start filming, you must first investigate "what other people want to watch", not "what do you want to film". If the content you make is what others need, someone will find your film.

Just knowing how to let the audience find your video is not enough to get a large number of views. You must know how to use YouTube's algorithm to promote your video to more people.

I believe it should be the latter most of the time?

Because most of the time viewers actually just want to pass the time and don't know what they are looking for, so just watch some recommended videos that interest them.

According to official data, there are billions of users who browse YouTube every month. If your videos can be recommended to these people by an algorithm, you can share this huge amount of traffic. The benefits are even dozens to hundreds of times the amount of active searches. more than.

I used to know the YouTuber Xiaoxiao because of the YouTube algorithm recommended by the video below. She also explained this knowledge in the video below.

Simply put, YouTube’s algorithm is to recommend videos that viewers may like through their “watching behavior” so that they can stay on YouTube for a longer time.

Although no one knows the specific algorithm rules, we can move in this direction to increase the probability of our films being promoted, and more will be explained below.

Let the audience see your video

Find hot topics

YouTube is actually the largest search engine after Google. If you want viewers to find your videos, the first step is to do search engine optimization (Search Engine Optimization, referred to as SEO).

Simply put, put some keywords (Keyword) that people are searching for in the title, tags, and description of your video, so that your video will appear in other people's search results.

You can use tools such as Google Trend or Tubebuddy to help you view recent popular keywords, and those keywords have higher search volume or lower competition.

Keywords with high search volume can give you a chance to get more views; keywords with low competition can make your videos more likely to appear high in search results for others to see.

Increase video click-through rate

When your video is successfully searched by others, it does not mean that they will click on your video. Only attractive titles and thumbnails can prompt viewers to open the video, not other people's videos.

A good title and thumbnail should be able to arouse the curiosity of others, match the content of your video, and make people understand what your video wants to express at a glance.

Remember not to fill the title with keywords, because the title is written for your audience (not search engines); do not fill your thumbnail with text, the most important thing is to make people even on the small screen of your mobile phone Can clearly see the contents of your thumbnails.

You can see the example below. Even for movies of the same nature, simple and clear thumbnails and short titles are even more viewed than fancy thumbnails and lengthy titles.

Clear channel theme positioning

You should set a clear theme or niche market for your channel, such as sharing beauty, 3C electronic product reviews, or financial knowledge, so that people will think of your channel when they are looking for certain information.

As you slowly develop your own personal characteristics and charm, more and more fans will trust and like you, and even recommend your channel to friends around them.

Channels that have established a personal brand also have very high fan stickiness. You can see Lao Gao’s videos. Basically, every video has more than one million views, which is not far from his number of subscriptions.

Collaborate with other YouTubers

You can also find a YouTuber in your field to collaborate (Collaboration) and shoot some Q&A-like interviews, so that your audiences will know each other better.

Because they are all channels of the same theme, it is very likely that the audience of the other party will also like your content and search for your channel.

In this way, it is possible for you to get new subscriptions from the other party's audience, and the other party can also get new fans from your audience, which can be said to be a win-win situation.

Drain traffic from other platforms

In addition to allowing viewers to search for your videos on YouTube, you can also take the initiative to promote your videos on other platforms, such as setting up a Facebook page and an Instagram fan group.

In normal days, be active in these groups to interact with your fans, and use these platforms to notify everyone of your videos when new videos are uploaded can also bring you a lot of traffic.

And when you do SEO well, your videos may even appear in Google search, as follows:

How to activate the YouTube algorithm?

Let YouTube know about your videos

YouTube can learn what viewers like from their usual viewing habits, and recommend suitable videos to their homepages through algorithms.

If you want YouTube to actively promote your video to other audiences who don’t know you, you must let YouTube know the content of your video before they know which audience to recommend your video to.

Because YouTube's system is not smart enough to fully understand the content of your video, you should describe your video content in the title, tags, and description fields.

Even if you have added subtitles to your movie, it is best to set CC subtitles again in the background so that YouTube can better understand the content of your movie.

Improve the quality of your videos

YouTube will judge whether your video is of high quality based on the image quality. For example, 1080p movies are of course better than 720p image quality. Now YouTube videos can also support up to 4k image quality.

It also has a certain impact on the sound quality and radio. If you have a lot of noise in the background of your movie, it will definitely affect the audience's viewing experience.

A longer filming time will also help, because YouTube hopes to allow viewers to stay on the platform for a long time to watch the video, so if there are two videos with the same number of views, YouTube will give priority to promoting the longer one.

Let the audience like your video

Of course, the longer the film is, the better. For YouTube, the viewer’s viewing experience and duration are more important.

If most of your audience can watch more than 50% of your content, then YouTube will think your content is valuable, otherwise the audience will not watch it for that long.

This is why the method of exaggerating the title to deceive the click-through rate no longer works. If the audience clicks on your video because of your title and finds that the content does not match, they will immediately jump out. This will kill the viewing time and make YouTube feel your content. no value.

Therefore, if you want to keep the audience in your film for a long time, you must spend more time on the plot of the content of the film. Don't make the opening statement too long. Always keep the audience curious and watch it or use some editing techniques and special effects to keep the audience paying attention. .

Interact with your fans more

For YouTube, the interaction between channel owners and fans is also one of the indicators they consider the popularity of videos, which is why YouTubers always call viewers to subscribe, comment, like and share in videos.

Because the audience just likes your content will subscribe to you and like it. As long as your number of likes is far greater than the number of dislikes, it means that your content is liked by most of the audience.

Messages are more rare than subscriptions and likes, because most viewers will not spend time leaving comments after watching the video. If there are a large number of comments under the video, it also proves that the channel owner has a good interaction with the audience, YouTube will even more Would like to recommend this kind of video.

Link your related videos

If you have shot several related videos, you can put them all in the same playlist, so that YouTube can also play another related video to your audience when the video is finished.

You can also add an information card to your video to guide your audience to other related videos, or put in the ending screen at the end of the film that recommends you the latest or other popular videos, so that your audience will be more on your channel stay.

In addition, you can promote other videos that your audience will like in the bottom of the video, because the audience who will look at your description must have a certain interest in you and want to know more about you.

Things you must not do!

I hope that the 10 drainage methods shared above will help you. Next, let's talk about what you shouldn't do, so as not to waste your previous efforts!

Purchase traffic and subscriptions

It’s normal when the number of views is small when no one knows you at the beginning of the channel, but don’t buy fake subscriptions and traffic just to make the channel grow quickly.

Although these services provided on the Internet are not deceptive, they use computers to create a large number of ghost populations for you to subscribe and watch, and even these accounts will come from IP addresses in many different countries.

Therefore, YouTube has a way to detect these non-human behaviors, and judge them as invalid traffic, and even make it more difficult for you to join their partner program in the future.

Add irrelevant tags

Although adding more tags will help YouTube better understand the content of your video, remember not to add tags that are not related to your video!

Because the original intention of the YouTube algorithm is to recommend high-quality related videos to people who want to watch, if your tags and content do not match, the system will quickly find from the viewing time that this is not the content that the viewer wants to watch.

In this way, YouTube will punish you for providing "false" information and stop promoting the content on your channel to other viewers.

Improperly produced content

Some people may create content related to violence, gore, or pornography in order to get more views, but these content will be classified as inappropriate content by YouTube.

Because advertisers do not want to show their ads in such videos so as not to affect their brand image, YouTube will also avoid promoting these content.

Not only will such videos not be promoted by YouTube, they will also be subject to yellow labels to restrict profitability even after advertising revenue is turned on.

Plagiarize the creation of others

YouTube encourages creators to innovate and produce interesting new content, while also protecting the rights and copyrights of creators from infringement or misappropriation by him.

If the content you produce is not original, such as playing other people's songs or editing other videos (such as movies), it can be regarded as plagiarizing others' copyrights.

This kind of film will not be promoted, or even if it is reported by others or discovered by the owner, they will have the right to ask you to remove the film or even attribute all the proceeds from the film to their own.

How much traffic can make money?

If you want to earn advertising revenue on YouTube, you must get at least 1,000 subscriptions and 4,000 viewing hours to join their partner program (YPP) to start making money.

After you turn on advertising revenue, as long as you have more views and advertisements, the more revenue you will get, or you can increase your revenue by increasing the advertising CPM.

When your number of subscriptions and popularity become higher and higher, you can also open other profit channels, such as opening channel members, or cooperating with other manufacturers in the form of industry distribution, or even selling your own products.

Even if your traffic and views are not high at the beginning, you can still earn income from other channels, such as affiliate marketing or asking your fans to sponsor you to maintain the operation of the channel.

Other ways to make money online

I believe that many people want to escape from the nine-to-five working model in the morning. They want to start a business but do not have enough capital or experience, and the risks are also great.

Nowadays, with the development of Internet technology, it is no longer a idiotic dream to make money on the Internet, and the initial capital required is not large. You can work and operate until you earn enough living expenses before leaving.

In addition to the content shared above, there are actually many other ways to make money online. Just search on the Internet to discover many useful and relevant information. I hope you can find a business model that suits you as soon as possible!

[TW]

如何增加YouTube 觀看次數？10個你必須知道的提高流量的方法！

拍了好幾隻影片卻都還是無人觀看？那你可能是還沒搞清楚YouTube 的遊戲規則。

除了要知道如何讓觀眾看到你的影片，你還得懂得利用YouTube的演算法來推廣給更多的人，還有一些你一定不能做的事都將在這篇文章都一一解釋。

如何增加觀看次數？

在想著增加影片觀看次數前先問一問自己，觀眾是否找得到你的影片，他們該如何找到你的影片？

很多時候可能是因為根本沒人知道你這部影片的存在，也不會搜索到你的影片，更別談提高觀看次數了。

所以在開始拍攝影片前你必須先調查『其他人想看什麼』，而不是『你想拍什麼』，如果你所製作的內容是別人所需要的自然就會有人找到你的影片。

單單是知道如何讓觀眾找到你的影片還不足以獲得大量的觀看次數，你必須懂得如何利用YouTube的演算法來把你的影片推廣給更多的人。

相信大多數時候應該是後者吧？

因為大多時候觀眾其實只是想打發時間也不知道自己想找什麼，所以乾脆看一些讓他們感興趣的推薦影片。

據官方數據顯示，每月瀏覽YouTube的用戶高達數十億，如果你的影片能被演算法推薦給這些人就能瓜分到這龐大的流量，其效益甚至是主動搜索量的數十倍到百倍不止。

我曾經就是因為被YouTube的演算法推薦了下方影片才知道小船這位YouTuber的，她也在下方影片中講解了關於這方面的知識。

簡單來說，YouTube的演算法就是透過觀眾的『觀看行為』來推薦他們可能喜歡的影片，讓他們能在YouTube逗留更長的時間。

雖然沒人知道具體的演算法規則，但是我們可以朝著這個方向來提高自己影片被推廣出去的概率，下面會解釋更多。

讓觀眾看到你的影片 

找出高熱度的話題

YouTube其實是Google之後最大的搜索引擎，想要讓觀眾搜索到你的影片第一步就要先做好搜索引擎優化（Search Engine Optimization，簡稱SEO）。

簡單來說就是在你的影片標題、標籤和描述欄中放入一些人們都在搜尋的關鍵字(Keyword)，這樣你的影片才會出現在別人的搜索結果中。

你可以利用Google Trend 或 Tubebuddy 這類工具來幫助你查看最近熱門的關鍵詞，與及那些關鍵詞的搜索量更高或競爭更低。

搜索量高的關鍵字能讓你有機會獲得更多的觀看次數；競爭低的關鍵字能讓你的影片更有機會出現在搜索結果中的高位讓別人看到。

提高影片的點閱率

當你的影片成功被別人搜索到了並不代表他們就會點擊你的影片，唯有吸引人的標題和縮圖才有可能促使觀眾打開的影片，而非其他人的影片。

一個好的標題和縮圖應該要能夠勾起他人好奇心，符合你影片內容的同時讓人一眼就能明白你的影片想要表達什麼。

切記不要將標題塞滿關鍵字，因為標題是寫個你的觀眾看的(不是搜索引擎)；也不要將你的縮圖填滿文字，最主要是要讓人即使在手機的小熒幕也能清楚看到你的縮圖內容。

可以看到下方的例子，即使是相同性質的影片，簡單明了的縮圖和簡短的標題甚至比起花俏的縮圖和冗長的標題所獲得觀看次數更高。

明確的頻道主題定位

你應該為自己的頻道定下一個明確的主題或利基市場，比如分享美妝、3C電子產品評測或者理財知識類，讓人麼在尋找某方面的資訊時就會想起你的頻道。

當你慢慢發展出自己的個人特色和魅力時就會有越來越多的粉絲信任和喜歡你，甚至將你的頻道推薦給他們周邊的朋友。

建立起個人品牌的頻道所擁有的粉絲粘著性也非常高，你可以看看老高的影片基本上每一部影片的觀看次數都超過百萬，與他的訂閱數差不遠，。

和其他YouTuber合作

你也可以找和你同領域的YouTuber 一起合作(Collaboration)，拍攝一些類似Q&A的訪談性質，讓你們彼此的觀眾都更了解對方。

因為都是相同主題的頻道所以對方的觀眾很大可能性也會喜歡你所製作的內容而卻搜索你的頻道。

這樣一來你就有可能從對方的觀眾群獲得新的訂閱，對方也同樣可以從你的觀眾群獲得新的粉絲，可說是雙贏局面。

從其他的平台引流

除了讓觀眾在YouTube 搜索到你的影片，你也可以主動出擊在其他的平台宣傳你的影片，比如在成立臉書專頁和Instagram 粉絲群。

在平常天的時候多活躍於這些群組與你的粉絲們互動，並且在新影片上傳時透過這些平台來通知大家看你的影片也能為你帶來不少的流量。

而且當你把SEO做好時，你的影片甚至是有可能出現在Google 搜索中的，如下：

如何激活YouTube演算法？

讓YouTube了解你的影片

YouTube可以從觀眾平時的觀看習慣了解他們喜歡的內容，並通過演算法將適合的影片推薦到他們的首頁中。

想要讓YouTube 主動幫你的影片推廣出去給其他還不認識你的觀眾那你就要先讓YouTube了解你的影片內容，他們才知道該將你的影片推薦給哪些觀眾。

因為YouTube 的系統還沒有聰明到可以完全了解你的影片內容，所以你應該要在標題、標籤(Tags)、描述欄中多敘述你的影片內容。

即使你已經在你的影片中添加了字幕，但是最好也在後台中再設置一次CC字幕，這樣YouTube更能明白你的影片內容。

提升你的影片質量

YouTube 會通過畫質來判斷你的影片是否優質，比如說1080p的影片當然比720p畫質來得更好，現在的YouTube影片也能支持最高4k畫質了。

在音質和收音方面也有一定的影響，如果你的影片背景裡有很多雜音肯定會影響觀眾的觀看體驗。

拍攝時間更長的影片也會有幫助，因為YouTube希望能讓觀眾長時間留在平台上觀看影片，所以如果有兩部同樣觀看次數的影片YouTube也會優先推廣時間較長的影片。

讓觀眾喜歡你的影片

當然影片也不是越長就越好，對YouTube來說更重要的是觀眾的觀看體驗和時長。

如果你大多數的觀眾都能看完你50%以上的內容，那麼YouTube就會覺得你的內容是有價值的，否則觀眾也不會看那麼久。

這就是為什麼誇張標題來騙點閱率的方法再也不奏效了，如果觀眾因為你的標題點擊你的影片後發現內容不符就會馬上跳出，這將會扼殺觀看時長讓YouTube覺得你的內容沒有價值。

所以想要讓觀眾長時間逗留在你的影片就要多花點心思在影片內容的劇情上，開場白不要太冗長，始終讓觀眾保持好奇心看下去或用一些剪輯手法和特效讓觀眾保持注意力。

多與你的粉絲互動

對YouTube 來說頻道主與粉絲的互動也是他們考量影片熱門度的指標之一，這也是為什麼YouTuber總是會在影片中呼籲觀眾訂閱、留言、點贊和分享的原因。

因為觀眾就是喜歡你的內容才會訂閱你和點贊的，只要你的點贊數遠遠大過不喜歡的次數那就代表你的內容是受大部分觀眾喜歡的。

比起訂閱和點贊來說留言更難得，因為大多數的觀眾都不會花時間在看完影片後留言，如果影片下有大量的留言也證明了頻道主與觀眾的互動良好，YouTube會更願意推薦這類影片。

串聯你的相關影片

如果你有拍攝了好幾支互相關聯的影片那你可以把它們都歸納在同一個播放清單中，這樣YouTube 也有和能在其中影片播放完畢時接著播放另一隻相關影片給你的觀眾。

你也可以在你的影片中添加資訊卡引導你的觀眾到其他相關的影片，或者在片尾的結束畫面中放入推薦你最新或其他人氣高的影片，讓你的觀眾多在你的頻道中逗留。

除此之外，你可以在影片的下方中宣傳其他你觀眾會喜歡的影片，因為會看你的描述欄的觀眾肯定是對你產生了一定的興趣所以想多了解你。

你千萬不能做的事！

希望上面所分享的10種引流方法有幫助到你，接下來我們就來談談有哪些事是你不該做的，以免前功盡棄！

購買流量和訂閱

在頻道剛剛開始沒有任何人認識你時觀看次數少時正常的，但是千萬不要為了讓頻道快速增長而去買假的訂閱和流量。

雖然網上提供的這些服務不是騙人的，但是他們是透過電腦來製作大量幽靈人口為你訂閱和觀看，甚至這些戶口會來自多個不同國家的IP 地址。

因此YouTube 就有辦法偵察出這些非人為的舉動，並將它們判為無效流量，甚至以後會讓你更難加入他們的合作夥伴計劃。

加入不相關標籤

雖然加入更多標籤有助於YouTube 更了解你的影片內容，但是切記不要添加與你的影片毫不相關的標籤！

因為YouTube演算法的初衷就是將優質的相關影片推薦給想看的人，如果你的標籤和內容不符，系統很快就會從觀看時長發現這不是觀眾想看的內容。

這樣一來YouTube反而會因為你提供“不實”信息而懲罰你，不再推廣你頻道上的內容給其他觀眾。

製作不當的內容

有些人可能為了獲取更多的觀看次數會製作一些與暴力、血腥或色情有關的內容，但這些內容都會被YouTube歸為不當內容。

因為廣告商並不想在這類影片播放他們的廣告以免影響他們的品牌形象，所以YouTube也會避免推廣這些內容。

這類的影片不僅不會受到YouTube 推廣，甚至在開啟廣告收益後也會受到黃標限制營利。

抄襲他人的創作

YouTube 鼓勵創作者多創新並製作有趣內新內容，同時也會保護原創者的權益和版權不受他的侵犯或盜用。

如果你所製作的內容並不是原創的，比如播放他人歌曲或者剪輯其他的視頻(比如電影），都可以算是抄襲他人版權。

這類影片同樣不會被推廣，甚至被人檢舉或者被所有者發現的話，他們將有權要求你下架影片甚至是將影片所得到的所有收益歸為己有。

多少流量才能賺錢？

如果想在YouTube賺取廣告收益那你就必須獲得至少1,000 訂閱數和4,000 觀看小時才能加入他們的合作夥伴計劃(YPP) 來開啟營利。

開啟廣告收益後只要你的觀看次數和廣告播放次數越多，所獲取的收益就會越多，或者你也可以通過提高廣告CPM 來提高收益。

當你的訂閱數和人氣越來越高後還可以開啟其他的獲利管道，比如開辦頻道會員，或者以其他廠商以業配的方式合作，甚至是販賣自己的商品也行。

即使一開始你的流量和觀看次數不高，你也是可以從其他管道賺取收益的，比如聯盟行銷或者是請求你的粉絲贊助你來維持頻道的運作。

其他網路賺錢方法

相信很多人都想逃離早九晚五的工作模式，想要創業卻沒有足夠的資金或經驗，而且風險也很大。

如今隨著網路科技的發達，想在網路上賺錢已不再是癡人說夢，而且所需的起始資金也不大，可以一邊工作一邊經營直到賺取足夠的生活費再離職。

除了以上分享的內容，其實還有許多其他的網賺方式，只需要在網絡上搜索就可以發掘許多有用的相關資料，祝大家可以儘早尋得適合自己的經營模式！